Gilbert Lance, MSc

SR&ED VETERAN

Gilbert Lance is one of Canada’s foremost specialists in the SR&ED program. Gil boast almost 20 years of experience at the CRA (1986-2005) as a Senior Science Advisor and Research and Technology Advisor (RTA). As a result of his role at the CRA and his prior experience as a software consultant, Gilbert has an unprecedented degree of familiarity with the SR&ED tax credit program – with an emphasis on software engineering.

It is estimated that he has reviewed and assisted with thousands of SR&ED claims – ranging from startup through multi-million dollar organizations – over the course of his nearly 30 years in this area.

At the core of Gilbert’s professional philosophy is a commitment to sharing the knowledge he has gained. While at the CRA he helped form and now continues to participate as both a presenter and contributing member of the CRA’s SR&ED Software Committee.  Outside of work, he is an active as a contributing writer to the widely-acclaimed SR&ED Education and Resources blog. Gilbert always brings a personal touch to any endeavour, taking the time to build strong and lasting professional relationships with his clients.

As a senior executive of a software development firm, I experienced Gil’s skills and knowledge with the SR&ED ITC program personally, and over a number of years. Gil is like a ‘professor’ of SR&ED. He knows it inside and out, keeps up on trends and changes, and has always been able to provide sage and knowledgeable guidance to successful claims content and processes.

Gil Lance is a person of high integrity, and I can recommend him without hesitation or qualification” July 8, 2011 (first hired in 1998) Terry J. O’Reilly, CEO - Pricedex Software Inc. 

Additional glowing testimonials and more information are visible on  LinkedIn.

Looking to add Gilbert’s unprecedented experience to your innovative project? Contact The InGenuity Group®.

Elizabeth Lance

SR&ED MAVEN

Elizabeth Lance (also known as Lance 2.0) has been referred to as a “thought leader” and “superstar” in the SR&ED community. Her writing, research, and commentary is regularly featured on the SR&ED Education and Resources blog and engages top SR&ED consultants across Canada in discussion.

With a Masters of Arts focusing on qualitative research using Narrative Inquiry and Discourse Analysis, her passion lies in recognizing patterns – be they in language, tax credit policy, computer programming, or music.

In addition to helping hundreds of companies apply for SR&ED, she has first-hand experience in preparing & applying for SR&ED with her own technology company, Virtuoso Music Technologies (now merged with InGenuity Group).

The combination of Elizabeth’s passion, dynamic background and problem-solving nature makes her invaluable to the many multi-million dollar projects clients entrust her with on a daily basis.

Elizabeth is an active SR&ED champion. She is dedicated, well-informed and always on top of on-going regulatory changes in the SR&ED program. Her managerial and business acumen, coupled with her genuine attention to client needs, enables her to direct the Ingenuity Group to provide tailored tax-credit/accounting/writing solutions.” August 29, 2011 Nirma Jesuthasan, R&D Manager - MAYA Heat Transfer Technologies 

Want to read more of her glowing reviews? Be sure to visit her profile on LinkedIn.

Looking for creative solutions for even the most complex tax credit and business problems? Contact The InGenuity Group® today.