Gilbert Lance, MSc

SR&ED Expert (since 1986)

Gilbert Lance is one of Canada’s foremost specialists in the SR&ED program and CRA tax credit administration. A former CRA Senior Science Advisor and Research and Technology Advisor (RTA) (and The InGenuity Group’s resident SR&ED veteran), he brings his extensive and invaluable years of experience at the CRA to his clients’ R&D tax claims. Having been one of the key policymakers for the SR&ED program, Gilbert has an unprecedented degree of familiarity with SR&ED.

At the core of Gilbert’s professional philosophy is a commitment to sharing his knowledge. In keeping with this, he continues to participate in the CRA’s SR&ED Software Committee as both a presenter and a presentation writer and acts as a contributing writer to The InGenuity Group’s SR&ED education and resources blog,

Gilbert has spent over three decades as an SR&ED advisor with direct experience, both as an SR&ED RTA and in private industry. Whether working in the public or private sector, Gilbert brings a personal touch to any endeavour, taking the time to build strong and lasting professional relationships with his clients.

Elizabeth Lance, MASc

Managing Director / OIDMTC & SR&ED

Elizabeth Lance is an award-winning management consultant specializing in the Ontario Interactive Digital Media (OIDM) and the Scientific Research and Experimental Development (SR&ED) programs. With a Master of Arts degree focusing on discourse analysis, she helps organizations navigate the complex world of indirect funding policy compliance, where one wrong word can cost hundreds of thousands.

Elizabeth’s writing, research, and commentary have been cited in news outlets (CBC, Ottawa Business Journal), she is the creator of the 200-page interactive learning resource A Comprehensive Guide to SR&ED, and manager of the largest LinkedIn group focusing on SR&ED.

The combination of Elizabeth’s passion, dynamic background, and problem-solving nature makes her invaluable to the many multi-million dollar projects clients entrust her with on a daily basis.


Find out more about Elizabeth on her website or on LinkedIn

Looking for a creative, professional management consultant to help with SR&ED or OIDMTC?
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